How to collect more orders
from regular customers with the help of a mobile app?

Water delivery case
from Noorsoft

Water empire

Water
empire
ROMAN GORDEEV

Smart application for water delivery which encourages a customer to make orders. During the lowest workload of the employees the application is sending push-notifications to make additional order flow.

The user can create his profile inside the application and save it to make purchases within 1 click.

The task
To create the best mobile application for market leader of water delivery in Voronezh - «Water Empire».

«Water Empire» - is a family business cherishing the traditions of high quality service, effective organization of business and deep knowledge of the source of life - ‘’water’’ which are taken from the past generations.

Mobile application has to display the whole range of goods and services of the company, should be user-friendly and have a nice interface.
Solution
Working on a small-scale mobile applications market of water delivery, minimizing it till the size of a small city like Voronezh, you can get ahead of time by a couple of years.

And if you make this application user-friendly, convenient, add interesting features and make it increase sales - by 5-10 years!

Market research

During our research on the market of mobile water delivery in Russia we have discovered several important problems:
People don’t notice when
water is finished

People usually notice that the water is over very late, when there is no water at home anymore and they have to buy it outside until it is delivered.

High workload
for couriers

High workload for couriers and delivery peaks come on different days which is important to consider while making delivery lists.

To increase effectiveness it is important to receive orders at the time when there is not much work for couriers.

An application
should be trustworthy

Water is an essential product for life, choosing a water delivery company you trust them your health in some way.

Therefore an application should be trustworthy.

Not only
home delivery

Interesting point is that not everyone wants water to be delivered to home, some people prefer to collect the order from pickup locations.

Easier to text
than to call

And here comes our favorite point - most millenials are more likely to communicate via text rather than call.

Making orders over the phone is absolutely inconvenient for them It is easier to make a few clicks rather than call an operator and have a usual 30 seconds voice chat.

Orders usually
repeat

Usually most people make the same orders for the same quantity of water.

We also checked
our competitors

We haven’t found any of them in Voronezh (no water delivery service had an app), so we did research all over Russia to develop the best application.
All of them are approximately the same and are just restructured from ordinary internet-shops.

They don’t have useful functions as the market was not investigated before development, design is just standard or sometimes even less than this.

Features

We highlighted all the problems during the work process on the analytics stage and created easy and functional solutions.
We introduced push-notifications to remind the user to check for water.

We send these notifications at the time of the lowest workload for couriers not to create additional pressure on them during peak hours.
We created an information page “Production” and filled it up with the information about how the water is being produced and why it is better than the others.

Also the client requested to politely thank customers for every order mentioning their name using pop-ups that makes an app more reliable and trustworthy.
We created an information page “Production” and filled it up with the information about how the water is being produced and why it is better than the others.

Also the client requested to politely thank customers for every order mentioning their name using pop-ups that makes an app more reliable and trustworthy.
For those customers which are used to collect water by themselves we introduced a separate section inside the app which applies interactive maps. Clicking on each point of location he can easily find an address and select the most convenient pick-up point.
To become friendly with an app, the user just has to make the first order. The system memorizes his profile and order and suggests to repeat it the next time by clicking “order as usual”.

The details will be filled up automatically. Inside this button users will be able to choose where and when to deliver. Also the service can store information about several locations and users in the same profile.

Conclusion

Application for the company “Water Empire” is remarkable among competitors for its design, functionality and convenience.

It frequently receives several orders per day. With no doubt we can say that we have created one of the best or even the best mobile application for water delivery service.